We’ve had some great visitors in my classes this semester, but a standout has been Brad Swing, Director of Energy Policy for the City of Boston. He was there to talk about the city’s new Greenovate Boston program. Mullen Advertising created the umbrella branding for the city’s environmental efforts, encompassing such activities as public transit, recycling, energy efficiency, and water savings. The city would like the branding to be applied not just to public efforts, but to environmental efforts by the private sector, too. It all points toward a single goal: decreasing the city’s greenhouse gas emissions by 25% by 2020.
A part of this is Renew Boston, a network of energy efficiency providers that reaches out to customers through community-based social marketing and person-to-person marketing, and MassSave, offering a variety of services, incentives, trainings, and information promoting energy efficiency—here in Boston run by Conservation Services Group.
Swing said that Greenovate Boston was made possible by Massachusetts’s Green Communities Act of 2008 and a federal Energy Efficiency and Conservation Block Grant that was funded by the stimulus program in 2009.
It seems to be working. This year Massachusetts was rated the #1 state in the nation for energy efficiency programs, according to the American Council for an Energy Efficient Economy. We even edged out California!